About Me

Shawn Goodin

Shawn Goodin

Marketing CTO | Keynote Speaker

Shawn is the Marketing CTO for Consumer & Community Banking at JP Morgan Chase and Company.  In his role he leads the product vision, strategy and execution for global digital transformation to enable highly personalized cross-channel consumer experiences.  Prior to his time at JP Morgan, Shawn was the Director of Marketing Technology at The Clorox Company, the Director of Digital Marketing at Northwestern Mutual and the Global Head of Marketing Platforms at S.C. Johnson. His twenty years of experience which includes early stage software startups and driving digital transformation at Fortune 500 companies has uniquely positioned him to be a true marketing technology thought leader.  Shawn has a unique background that blends cultural anthropology and cognitive science with software product management.

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